None of us is as smart as all of us

Jomy T Thundiyl

Chief Executive Officer

An archetypal entrepreneur, Jomy takes a wide view of business, strategically; including branding. His focus then turns to marketing communications, concerning himself with the entire marketing mix. He has been living in Dubai, UAE since 2004. Prior to establishing JEQUALSJ, a marketing services agency, he was exposed to retail merchandising and spatial design.

His greatest strengths are creativity, drive and leadership. He thrives on challenges, particularly those that expand his companies’ reach, and the reach of client organisations. His most recent project involves a strategic partnership with Mortimer Harvey Advertising SA to launch a multi-million US Dollar, global campaign for a nature conservation project, including South Africa, the UAE, the UK and the USA.

Jomy is a founding partner and CEO of JEQUALSJ, also a major shareholder in TOVIL Consulting, a business consultancy with a focus on strategic business development, change management and human talent management.

He is a fitness fanatic, devoting free time to fitness and wellness activities - believing that success is the natural consequence of good habits.

Johann M Viljoen

Executive Director

Johann is a seasoned business consultant with exposure to markets in South Africa, the UK, the USA, India and the Middle East. A director of companies, he is currently resident in Dubai, UAE.

He is a results-driven programme director, accomplished in problem solving, and the development and implementation of operational and strategic initiatives designed to meet the vision and mission of an organisation. Practiced in marketing communications with intimate knowledge of all aspects of marketing communications.

With more than 30 years› experience in business consulting, working with small and medium-sized companies, as well as large international conglomerates, he has probably encountered most text book cases in reallife situations.

He has an established professional reputation for focus,
challenge and clarity. He teaches MBA students as a guest lecturer. Strategic business development, programme and change management, incl. operational readiness (the people’s side) in Healthcare, Hospitality andAirports.

Dr Debbie E Adendorff

Executive Director
(Instructional Design)

Debbie values cultural and individual diversity and thrives on positioning people for success. She is passionate about improving employee performance and optimising learner support.Her core competency is learning and development.

Being a learning designer, she has a competitive edge in that she also designs material for interactive television and facilitates and hosts live television learning shows, based on her Master’s study with the dissertation topic: Instructional design principles for developing an interactive learning programme using Arel: A case study, 2000.

Steven Lewis

Creative Director

With over 14 years of Industry experience and strong skills within an advertising and media industry, particularly relating to graphic design, Steven has worked with many Middle Eastern clients such as EKFC, Dubai Bank, DP World, Daimler Middle East & Emirates Airlines.

Steven is responsible for the effective brand positioning of our clients, conceptualising and overseeing creative that dovetails a client’s marketing plan.

Part geek with a sound knowledge of technology and trends Steven is also an accomplished Blues harmonica player and Vintage guitar collector.

Nahid Shroff

Client Services Manager

Nahid is an ideas and implementation person who has a cross category experience in planning and client relationship management.

She has over 13 years of experience across mainline advertising, marketing, digital and social media and has worked across categories including FMCG, Food and Beverage, Healthcare, Hospitality and Automobiles.

Her cross industry exposure and understanding has helped her create content that connects and works across mediums and she is a people’s person who gets the job done.

Anas Dalvi

Senior Account Manager

Anas is an accomplished Account Manager who has worked with leading advertising agencies, managing integrated marketing projects across FMCG, telecommunications, financial, healthcare and luxury sectors.

He has worked for agencies such as Publicis, Bartle Bogle Hegarty and Contract (JWT group) for clients such as Red Bull, Garnier, Berger Paints Arabia, Black and Decker and Danone. A planner at heart, he strives in the planning and implementation of projects that require the long slog.

Jiby John


Jiby holds an International Post-graduate Diploma in Communication design with over 5 years of experience. He is well versed in different areas of design, with a special focus on Print Media elements. Although, Jiby insists he isn’t bound by ideas that are actionable using just the Print medium only. He is a quick learner and has picked up additional skills over the years such as developing video content and interactive media assets for brands.His attention to detail and search for simple solutions to complex projects, make him a valuable resource to any team

Bahaa Suliman

Graphic Designer

Bahaa is an artistic illustrator and specialises in motion graphics and videography. He has completed his Bachelors Degree in Design and majored in Graphic Design and Multimedia from the University of Sharjah. He is proficient in Adobe Illustrator, Premier Pro and Dreamweaver and is has dabbled in acting, script writing and editing. He enjoys spending his free time experimenting with digital painting and illustrations.

Bahaa is also an avid gamer and his attention to detail and his skills in illustration and animation add an unconventional twist to his design capabilities. His past assignments included graphic design internships, where he worked on reputable brands like Rasasi perfumes,District One, Jennyfer among several others.

Jerin K John

Account Executive

Jerin is an enthusiastic business development professional. He has completed his Masters in Business Administration from Acharya Bangalore Business School and Masters in Business Law from National Law School of India University.

His keen interest in technology means he is proficient in not only MS Office but also has an in-depth knowledge on HTML coding, Java, IBM SPSS. He enjoys spending his free time experimenting with photography and learning the basics of Adobe Illustrator.

Jerin is also an avid sports enthusiast who follows cricket, tennis, badminton and football among others. His passion for keeping himself up-to date with the latest happenings across industries is an asset in identifying opportunities for growing business. His past assignments included business development and corporate sales in companies such as Online News Media and


Admin and Finance Executive

Renz is our bubbly administration and finance executive. She has completed her graduation in Hotel and Restaurant Management from the Philippines, with a specialisation in Front office management.

Her excellent interpersonal skills and jovial nature, help her handle all our office admin, HR and finance requirements effectively. Renz is also an Excel mastermind and her detail oriented sheets keeps day to day running of the office on track. In her free time she loves to experiment with the latest apps for photo and video editing and enjoys photography as well as posing for pictures.

Her past assignments included admin and front office roles in Shangrila Hotel, MGE Transport Corporation and Dubai Design District.